HubSpot ROI Scenario Model — Pulse Padel For Martin Smickler & Harry. Live recompute. Yellow cells are editable. Last edited: 6 May 2026.

This model estimates the return on six HubSpot automations across the 14-site Pulse Padel pipeline:

• Casual-to-member conversion — automatically detect frequent non-members and email a personalised "you'd save £X" offer.
• Off-peak court fill — overnight email tomorrow's quiet slots to off-peak segment after yesterday's daily summary.
• Pre-launch waitlist — milestone-driven drip from "build started" through founders' offer to opening day, per launching site.
• Member renewal cadence — personalised renewal nudges with usage stats, branched by heavy / medium / light user.
• Last-minute dropout backfill — real-time WhatsApp/email when a Match or Activity loses a player in the last 48h.
• Failed-payment recovery — retry-link emails + SMS reminders on every failed payment for a future booking.

Stories split into two scaling families:

• Court-scaling (member conversion, pre-launch waitlist, renewal cadence, dropout backfill) — lifecycle and session-driven; scale with court count per site.
• Capacity-scaling (off-peak fill, payment recovery) — empty-court-hours and booking volume; scale with annual bookable hours per site, which depend on covered vs uncovered.

Site mix matters. The current portfolio is 26 covered courts + 30 uncovered, no fully-indoor sites. Default bookable hours/day: covered = 13, uncovered = 11 (UK averages, weather/winter adjusted). Override on the Inputs panel below.

What to edit first: bookable hours/day for covered/uncovered, pricing, mature occupancy, and per-site maturity % on the Portfolio table.

What it isn't: not a forecast. Outputs are illustrative scenarios driven by the inputs. Substitute Pulse Padel actuals to refine.